Since its beginnings in 1968, Madeplax has evolved from the marketing of carpentry products to become a global reference in wood, aluminum, glass and steel. Adapting to market changes, the Group has diversified its services, expanding its operations internationally and establishing branches in Europe, America and Africa.
With a constant focus on quality, sustainability and innovation, Madeplax has forged strategic alliances, developed exclusive products and created infrastructures such as Plaza 3 Center in the Dominican Republic, a key center for the Caribbean. Today, the Group continues to grow, driving projects in emerging markets, strengthening its global presence and guaranteeing comprehensive solutions to its clients.
More than 50 years offering global carpentry solutions.
The group's beginnings are closely tied to the sale of woodworking products. When they first started, they established a few sales routes, and their customer base gradually grew.
The desire to meet all consumer demand—in terms of models, quality, and delivery times—led them to become involved in the marketing and manufacturing of the products. Consequently, since their regular suppliers were unable to provide the solutions they sought, they decided to establish a factory and began manufacturing plain doors and some custom doors based on customer orders.
At that time, they were able to manufacture 1,000 doors a day with a fully committed workforce that was determined to deliver on its promises. This production capacity led them to take it a step further and seek out new suppliers of raw materials beyond their borders.
With the support of the Chambers of Commerce and the assistance of a loan from the Bank of Monrovia, work began in Liberia (Africa), and the first trips were made to Central and South America (Brazil, Venezuela, Peru, Ecuador, Costa Rica, Honduras, Panama, Mexico, and Puerto Rico, the latter serving as a gateway to the United States) and Asia (South Korea, Japan, and China) to conduct a study of the countries with the best conditions for supplying and manufacturing lumber.
In light of the growth forecasts, the first national offices were established in Manresa (Barcelona), Madrid, and Málaga.
1968. On April 12, Mr. José Tolosa and Mr. José Francisco Montes founded Madeplax in Valencia, Spain.
1969. José Tolosa, director and founder of the Madeplax Group, completed his military service in Cartagena, Murcia, and took advantage of his time there to expand the company’s business operations into that province.
1974. Workshops and complementary studies are carried out to apply knowledge in the manufacture and sale of products due to the high market demand.
1977. A partnership is established with the faculty of the Foreign Trade courses subsidized by the Valencia Chamber of Commerce to work at Madeplax.
Without ever neglecting their carpentry work, they began taking on construction projects and added installation services to their offerings. This new market opened up much broader horizons for them and allowed them to handle relationships with suppliers in other countries with even greater confidence.
However, due to the severe crisis that struck Spain in the late 1970s and early 1980s, they had to abandon many international projects and refocus their efforts on Spain. During those years, they continued to work in Valencia, the Balearic Islands, and even Portugal.
Thanks to their existing import contacts, as well as their manufacturing capacity, they were able to launch Alcama, a timber import and distribution company that would become the driving force behind all the Group’s activities, eventually becoming the leading timber importer in Valencia and supplying all the carpentry and related businesses in the province.
They gradually strengthened international relations with African countries engaged in logging, promoting sustainable forest management and responsible logging. They conducted research on each type of wood as well as its optimal source, thereby diversifying their imports of the various products in demand by European customers.
They reached such a high volume of imports of American hardwoods that they were recognized as one of the leading promoters of this type of wood from its country of origin, receiving as a result countless visits from businesspeople from around the world, as well as invitations from companies in the U.S. and Canada interested in their commercial capabilities.
1979. Trips are made to countries of origin of the wood near Spain, to analyze the possibility of production and marketing of products.
1980. It enters the construction and private works market.
1981. Alcama, S.A. was incorporated.
1988. Relations with the United States were intensified.
It was sent to Susana Tolosa He went on to specialize in the United States, where he earned a certificate in hardwood grading. At the same time, they established a partnership with one of the country’s leading veneer manufacturers, as demand for this product was beginning to rise sharply among manufacturers, particularly door manufacturers.
The company makes its first investments in foreign markets, specifically in Fox Wood, Ltd. (Virginia, U.S.). It also establishes purchasing offices to import products from Asian countries (China and Indonesia) and sell them in Spain.
The company leveraged its knowledge of Eastern markets to export the first Spanish doors to Korea and Japan. In Cuba, the company began its first projects through a specialized agent. In addition to supplying carpentry shops and serving builders and developers, they began working intensively in the hospitality sector, offering what has become the Group’s slogan: “A complete service under one roof.”.
With the support of the Fiesta Hotel Group, led by Mr. Abel Matutes, they began operations in the Dominican Republic.
1990. They are introduced in the hospitality sector.
1992. The first trip to the USA is organized for Madeplax Group customers and employees.
1993. The NHLA-certified inspector is available.
The first issue of the Group's institutional magazine is published.
1994. Acquisition of an equity stake in the American multinational Foxwood, Ltd. and the international company Timber & Venner L.C. The first sales and representative office is established in Atlanta, USA.
1996. Sawmill is inaugurated in Cameroon. The first technical work is carried out in the Dominican Republic.
1997. Prominent participation in the Maderalia Fair.
They expanded their global presence by traveling to all timber-producing countries and making frequent visits to the Caribbean, particularly the Dominican Republic and Mexico. There is strong demand from international hotel chains operating in these countries for wood, aluminum, and glass fixtures.
The service is being expanded to operate in Caribbean countries with these new products, driven by the requirement for warranty certificates that apply to this type of material—unlike wood, which can be supplied through artisanal carpentry— however, rigorous R&D&I work is now underway to identify alternative products that meet market demands.
During these years, in addition to the branches in Ibiza and Huelva, Portugal, new branches were established in Bávaro, Dominican Republic; Quintana Roo, Mexico; and Montego Bay, Jamaica. The first mobile workshops were also established in the Caribbean; these are capable of serving customers anywhere in the world, thanks to the infrastructure they possess to perform any installation work involving wood, aluminum, and glass.
They carried out various activities, such as the creation and launch of the Wood Industry Hardware Fair, which brings together a multitude of suppliers from the sector. The permanent exhibition located at the headquarters in L’Alcudia was inaugurated. They began operating in emerging markets such as Algeria, Morocco, and Brazil.
The Group’s size has led to some of its divisions operating as independent companies; this is the case with the lacquer, hardware, sheet metal, and moldings divisions. In 2007, the first 9,000 m² of the first phase of 3 Center were pre-opened, a complex located in Bávaro with a total area of over 35,000 m². This project arose from the Madeplax Group’s need for an industrial facility that would enable it to provide greater and better service to all its customers.
Thanks to the hard work of architects Cesar Martinez and Juan Stiuck, as well as Spanish capital investment, this entire project became a reality. Through investments like this, the Madeplax Group also contributes to the area’s development, creating significant job opportunities in what is expected to become one of the most important business hubs in the Dominican Republic.
In 2008, Plaza 3 Center opened, completing the commercial and family-oriented area and connecting it to the previously developed industrial area. In addition, thanks to public and private investment, additional services were added, such as the new highway, which improves traffic flow in the area.
2003. Alcama is included in the Prestige Rating Book of Dun & Bradstreet Spain.
2005. The business diversifies into the hotel sector and the first branch office is created in Bávaro, Dominican Republic.
2006. The first Hardware and Wood Products Fair is held at the Group's facilities. Trips to the Dominican Republic are organized for the Group's customers, suppliers, and employees.
2007. The first visit by the international press committee organized by Confemadera takes place. Work begins in Algeria. The Plaza 3 Center holds its pre-opening ceremony.
2008. Work begins on the first project in Brazil (Salvador de Bahía). Plaza 3 Center opens.
With the onset of the crisis, the Madeplax Group continues its work in countries less affected by the global situation. The Caribbean and Morocco are emerging as regions that require the Group’s services.
New branches are being established and expanded in Europe and the rest of the world, and strategic partnerships are being formed and strengthened with manufacturing facilities located in Spain, Brazil, the United States, and Asia to meet product demand and develop new, cost-effective, and functional alternatives.
The company is expanding its presence in African countries such as Algeria, fostering new relationships that allow for greater flexibility in delivering its products. The leading hotel chains in the Caribbean continue to place their trust in the company’s work, expanding its geographic market to countries such as Costa Rica and broadening its client portfolio, which enables the company to operate in other countries on the continent.
The infrastructure at Plaza Tres Center is being upgraded to expand the area’s retail offerings and to implement a better, more modern infrastructure that provides greater benefits to Madeplax Group customers. In addition, planning has begun for the construction of the Punta Cana Technology Park, which is envisioned as the new—and financial hub for Bávaro, thereby streamlining import, export, and warehousing processes for the Madeplax Group, its customers, and domestic and international companies engaged in foreign trade.
The company is focusing on the Asian market for the development and implementation of new ideas, which is why it has created a subsidiary dedicated to identifying and implementing new products, with the ability to form strategic alliances with manufacturers in the world’s largest manufacturing region, with the expertise to manufacture materials patented by Madeplax’s R&D&I department, with rigorous quality control of finished products to ensure the highest standards, and with the logistics necessary to create new sales and distribution channels through its regional offices, expanding its reach to enable greater commercial expansion and, as a result, the opening of new markets.
This not only expands the product range but also offers innovative alternatives that would benefit both suppliers and customers.
2009. The first social work begins in Morocco. The first delegation is established in the country.
2010. Strategic alliances with factories located in Brazil and Asia materialize.
2013. The first delegation is created in Algeria with Spanish-Algerian investment.
2015. Investments are being made in the development of the Industrial and Commercial Complex (Coincoba) project.
2018. The Punta Cana Technology Park is being planned, born out of the need to create one of the most important logistics and commercial hubs in the Bávaro area.
Since its inception Madeplax The company has committed to R&D&I by patenting products and systems with the goal of creating a much more functional product without compromising on design. That is why the MRH (Water-Repellent Recomposed Wood) brand was created—a 100% moisture-resistant product resulting from years of research.
The company-supplier relationship is strengthened through regular visits to factories to understand market concerns and seek joint solutions that benefit everyone. The first phase of the Punta Cana Technology Park is completed, bringing together companies from the hospitality sector at its facilities and creating new partnerships that benefit the Group in the development of new projects.
The COVID-19 crisis is affecting the hotel industry, so sales channels to the construction sector are being strengthened through large-scale construction projects in Spain and the Caribbean.
Construction of the second phase of the Technology Park—where the Madeplax Group’s facilities are being built—begins and is completed within a year. This phase includes the preparation of new workspaces and processing areas for wood, aluminum, glass, and steel, as well as the new showroom and administrative offices. The third phase of the Technology Park gets underway. The Caribbean opens its doors to tourism following the low incidence of COVID-19 over the past year, leading to expectations of a recovery in the sector and the launch of new projects.
2019. The MRH (Water-Repellent Composite Wood) brand has been patented, making it possible to supply the market with materials that are resistant to moisture.
2020. New marketing strategies are being implemented to strengthen channels in the construction sector in response to the COVID-19 crisis, allowing work to continue at the same pace during the pandemic.
2021. The third phase of the Punta Cana Technology Park is getting underway.
The group's beginnings are closely tied to the sale of woodworking products. When they first started, they established a few sales routes, and their customer base gradually grew.
The desire to meet all consumer demand—in terms of models, quality, and delivery times—led them to become involved in the marketing and manufacturing of the products. Consequently, since their regular suppliers were unable to provide the solutions they sought, they decided to establish a factory and began manufacturing plain doors and some custom doors based on customer orders.
At that time, they were able to manufacture 1,000 doors a day with a fully committed workforce that was determined to deliver on its promises. This production capacity led them to take it a step further and seek out new suppliers of raw materials beyond their borders.
With the support of the Chambers of Commerce and the assistance of a loan from the Bank of Monrovia, work began in Liberia (Africa), and the first trips were made to Central and South America (Brazil, Venezuela, Peru, Ecuador, Costa Rica, Honduras, Panama, Mexico, and Puerto Rico, the latter serving as a gateway to the United States) and Asia (South Korea, Japan, and China) to conduct a study of the countries with the best conditions for supplying and manufacturing lumber.
In light of the growth forecasts, the first national offices were established in Manresa (Barcelona), Madrid, and Málaga.
1968. On April 12, Mr. José Tolosa and Mr. José Francisco Montes founded Madeplax in Valencia, Spain.
1969. José Tolosa, director and founder of the Madeplax Group, completed his military service in Cartagena, Murcia, and took advantage of his time there to expand the company’s business operations into that province.
1974. Workshops and complementary studies are carried out to apply knowledge in the manufacture and sale of products due to the high market demand.
1977. A partnership is established with the faculty of the Foreign Trade courses subsidized by the Valencia Chamber of Commerce to work at Madeplax.
Without ever neglecting their carpentry work, they began taking on construction projects and added installation services to their offerings. This new market opened up much broader horizons for them and allowed them to handle relationships with suppliers in other countries with even greater confidence.
However, due to the severe crisis that struck Spain in the late 1970s and early 1980s, they had to abandon many international projects and refocus their efforts on Spain. During those years, they continued to work in Valencia, the Balearic Islands, and even Portugal.
Thanks to their existing import contacts, as well as their manufacturing capacity, they were able to launch Alcama, a timber import and distribution company that would become the driving force behind all the Group’s activities, eventually becoming the leading timber importer in Valencia and supplying all the carpentry and related businesses in the province.
They gradually strengthened international relations with African countries engaged in logging, promoting sustainable forest management and responsible logging. They conducted research on each type of wood as well as its optimal source, thereby diversifying their imports of the various products in demand by European customers.
They reached such a high volume of imports of American hardwoods that they were recognized as one of the leading promoters of this type of wood from its country of origin, receiving as a result countless visits from businesspeople from around the world, as well as invitations from companies in the U.S. and Canada interested in their commercial capabilities.
1979. Trips are made to countries of origin of the wood near Spain, to analyze the possibility of production and marketing of products.
1980. It enters the construction and private works market.
1981. Alcama, S.A. was incorporated.
1988. Relations with the United States were intensified.
It was sent to Susana Tolosa He went on to specialize in the United States, where he earned a certificate in hardwood grading. At the same time, they established a partnership with one of the country’s leading veneer manufacturers, as demand for this product was beginning to rise sharply among manufacturers, particularly door manufacturers.
The company makes its first investments in foreign markets, specifically in Fox Wood, Ltd. (Virginia, U.S.). It also establishes purchasing offices to import products from Asian countries (China and Indonesia) and sell them in Spain.
The company leveraged its knowledge of Eastern markets to export the first Spanish doors to Korea and Japan. In Cuba, the company began its first projects through a specialized agent. In addition to supplying carpentry shops and serving builders and developers, they began working intensively in the hospitality sector, offering what has become the Group’s slogan: “A complete service under one roof.”.
With the support of the Fiesta Hotel Group, led by Mr. Abel Matutes, they began operations in the Dominican Republic.
1990. They are introduced in the hospitality sector.
1992. The first trip to the USA is organized for Madeplax Group customers and employees.
1993. The NHLA-certified inspector is available.
The first issue of the Group's institutional magazine is published.
1994. Acquisition of an equity stake in the American multinational Foxwood, Ltd. and the international company Timber & Venner L.C. The first sales and representative office is established in Atlanta, USA.
1996. Sawmill is inaugurated in Cameroon. The first technical work is carried out in the Dominican Republic.
1997. Prominent participation in the Maderalia Fair.
They expanded their global presence by traveling to all timber-producing countries and making frequent visits to the Caribbean, particularly the Dominican Republic and Mexico. There is strong demand from international hotel chains operating in these countries for wood, aluminum, and glass fixtures.
The service is being expanded to operate in Caribbean countries with these new products, driven by the requirement for warranty certificates that apply to this type of material—unlike wood, which can be supplied through artisanal carpentry— however, rigorous R&D&I work is now underway to identify alternative products that meet market demands.
During these years, in addition to the branches in Ibiza and Huelva, Portugal, new branches were established in Bávaro, Dominican Republic; Quintana Roo, Mexico; and Montego Bay, Jamaica. The first mobile workshops were also established in the Caribbean; these are capable of serving customers anywhere in the world, thanks to the infrastructure they possess to perform any installation work involving wood, aluminum, and glass.
They carried out various activities, such as the creation and launch of the Wood Industry Hardware Fair, which brings together a multitude of suppliers from the sector. The permanent exhibition located at the headquarters in L’Alcudia was inaugurated. They began operating in emerging markets such as Algeria, Morocco, and Brazil.
The Group’s size has led to some of its divisions operating as independent companies; this is the case with the lacquer, hardware, sheet metal, and moldings divisions. In 2007, the first 9,000 m² of the first phase of 3 Center were pre-opened, a complex located in Bávaro with a total area of over 35,000 m². This project arose from the Madeplax Group’s need for an industrial facility that would enable it to provide greater and better service to all its customers.
Thanks to the hard work of architects Cesar Martinez and Juan Stiuck, as well as Spanish capital investment, this entire project became a reality. Through investments like this, the Madeplax Group also contributes to the area’s development, creating significant job opportunities in what is expected to become one of the most important business hubs in the Dominican Republic.
In 2008, Plaza 3 Center opened, completing the commercial and family-oriented area and connecting it to the previously developed industrial area. In addition, thanks to public and private investment, additional services were added, such as the new highway, which improves traffic flow in the area.
2003. Alcama is included in the Prestige Rating Book of Dun & Bradstreet Spain.
2005. The business diversifies into the hotel sector and the first branch office is created in Bávaro, Dominican Republic.
2006. The first Hardware and Wood Products Fair is held at the Group's facilities. Trips to the Dominican Republic are organized for the Group's customers, suppliers, and employees.
2007. The first visit by the international press committee organized by Confemadera takes place. Work begins in Algeria. The Plaza 3 Center holds its pre-opening ceremony.
2008. Work begins on the first project in Brazil (Salvador de Bahía). Plaza 3 Center opens.
With the onset of the crisis, the Madeplax Group continues its work in countries less affected by the global situation. The Caribbean and Morocco are emerging as regions that require the Group’s services.
New branches are being established and expanded in Europe and the rest of the world, and strategic partnerships are being formed and strengthened with manufacturing facilities located in Spain, Brazil, the United States, and Asia to meet product demand and develop new, cost-effective, and functional alternatives.
The company is expanding its presence in African countries such as Algeria, fostering new relationships that allow for greater flexibility in delivering its products. The leading hotel chains in the Caribbean continue to place their trust in the company’s work, expanding its geographic market to countries such as Costa Rica and broadening its client portfolio, which enables the company to operate in other countries on the continent.
The infrastructure at Plaza Tres Center is being upgraded to expand the area’s retail offerings and to implement a better, more modern infrastructure that provides greater benefits to Madeplax Group customers. In addition, planning has begun for the construction of the Punta Cana Technology Park, which is envisioned as the new—and financial hub for Bávaro, thereby streamlining import, export, and warehousing processes for the Madeplax Group, its customers, and domestic and international companies engaged in foreign trade.
The company is focusing on the Asian market for the development and implementation of new ideas, which is why it has created a subsidiary dedicated to identifying and implementing new products, with the ability to form strategic alliances with manufacturers in the world’s largest manufacturing region, with the expertise to manufacture materials patented by Madeplax’s R&D&I department, with rigorous quality control of finished products to ensure the highest standards, and with the logistics necessary to create new sales and distribution channels through its regional offices, expanding its reach to enable greater commercial expansion and, as a result, the opening of new markets.
This not only expands the product range but also offers innovative alternatives that would benefit both suppliers and customers.
2009. The first social work begins in Morocco. The first delegation is established in the country.
2010. Strategic alliances with factories located in Brazil and Asia materialize.
2013. The first delegation is created in Algeria with Spanish-Algerian investment.
2015. Investments are being made in the development of the Industrial and Commercial Complex (Coincoba) project.
2018. The Punta Cana Technology Park is being planned, born out of the need to create one of the most important logistics and commercial hubs in the Bávaro area.
Since its inception Madeplax The company has committed to R&D&I by patenting products and systems with the goal of creating a much more functional product without compromising on design. That is why the MRH (Water-Repellent Recomposed Wood) brand was created—a 100% moisture-resistant product resulting from years of research.
The company-supplier relationship is strengthened through regular visits to factories to understand market concerns and seek joint solutions that benefit everyone. The first phase of the Punta Cana Technology Park is completed, bringing together companies from the hospitality sector at its facilities and creating new partnerships that benefit the Group in the development of new projects.
The COVID-19 crisis is affecting the hotel industry, so sales channels to the construction sector are being strengthened through large-scale construction projects in Spain and the Caribbean.
Construction of the second phase of the Technology Park—where the Madeplax Group’s facilities are being built—begins and is completed within a year. This phase includes the preparation of new workspaces and processing areas for wood, aluminum, glass, and steel, as well as the new showroom and administrative offices. The third phase of the Technology Park gets underway. The Caribbean opens its doors to tourism following the low incidence of COVID-19 over the past year, leading to expectations of a recovery in the sector and the launch of new projects.
2019. The MRH (Water-Repellent Composite Wood) brand has been patented, making it possible to supply the market with materials that are resistant to moisture.
2020. New marketing strategies are being implemented to strengthen channels in the construction sector in response to the COVID-19 crisis, allowing work to continue at the same pace during the pandemic.
2021. The third phase of the Punta Cana Technology Park is getting underway.
